NIGERIA PROFESSIONAL FOOTBALL LEAGUE (NPFL) TO GO LIVE ON BRITISH TELEVISION.
By- Adewale Adeyemi
The League Management Company (LMC) has begun plans to start broadcasting NPFL matches live on British Television 9aijasoccer reports.
The Chairman of the League body, Alhaji Shehu Dikko discloses the body’s plan to National Daily Newspaper over the weekend from London where he has gone to start discussions on what would be an unprecedented project in Nigerian football history.
“We have opened talks with some television networks in the United Kingdom to broadcast live Nigeria football league matches on their platforms.”
The 2nd Vice President of the NFF is optimistic that the huge Nigerian audience in the U.K can make the venture a commercial success.
“A lot of Nigerians in the U.K are football fans who are willing to pay to watch matches of their local Nigerian club sides.”
While disclosing the demand for the project, he also plans for it and it’s charged to generate revenue for the league.
“Actually, they have been asking us for this, at least I can speak for a lot of my friends out there. The plan is to secure a channel on any of the networks that I’ve mentioned, put our league matches on it and charge affordable pay-per-view rates.
“The channel will be pay-per-view because it will not broadcast round the clock 24/7 like mainstream television channels. It will only broadcast when there are matches to be shown.”
“If we charge half a pound or one pound per game and we get like 5,000 to 10,000 regular subscribers to the service, that will come to a tidy sum of money on a weekly basis, at these times when foreign exchange is a big issue in Nigeria, that would be a critical revenue source for the NPFL.”
However, the primary content of the proposed channel will be Nigeria Football but other relevant content may be featured as well, Shehu Dikko revealed.
“We can put Super Eagles or other national team games on the channel when they come up, we can also ask our local broadcast partners, DSTV SuperSport to put some of their local league programmes like “Naija Made” on the channel.”
“Furthermore, we plan to do live streaming of the league matches so that if some people choose not to watch on television, they can watch via the internet either on their desktop or mobile devices.”
“The LMC will be working with international media consultants to handle the discussions with the British television networks. Former SuperSport Head of Africa and founder of London-based Sports News Africa, South African-born Gary Rathbone, and the director of sport and corporate affairs for Ben TV in London, British-Nigerian Chris Chinedu Obukwelu, will act as project advisors to the LMC,” says Dikko.