By Taye Hassan Adigun
Regarded as the one of the best football leagues in Europe and arguably the best in the world in the late 90s, Serie A lost its groove due in the early 2000s due to bad stadium maintenance, the match-fixing scandal involving some notable clubs, fans disturbance and hooliganism.
The resurgent of the league has been attributed to the new money bags, who defies all odds to sink their money in the league and the club.
A NEW LOGO FOR THE OLD BRAND
The league body announced the launch of a new logo and new social channels – but it has not gone down well with fans.
Its new tagline ‘Appassionante, Avvincente, Adrenalinica’ – translating into ‘Exciting, Engaging, Adrenaline-pumping’ – consists of alliteration with the letter A.
Furthermore, the League’s new logo stems from ‘a desire to give centrality to the A’, which is ‘a universally-distinctive element of our League’.
“A fresh look, which gives an immediate impact, featuring the colours of the Italian flag, prestige of gold and authority of A, while reaffirming our solid and renewed relationship with TIM,” read a Press release.
Furthermore, the Coppa Italia, Supercoppa and Primavera competitions will also benefit from the division’s rebranding.
Finally, Serie A has promoted new Facebook, Instagram and Twitter account, all bearing the name ‘SerieA’, despite the latter’s predecessor having built up to 1.2m followers.
The league is now a safe haven for the young ones and families who want to spend their evening with their siblings
Regarded as one of the most successful in Europe and arguably in the world, “The Old Lady tried to accomplish and transform into when it comes to public perception. Power, bravery, strength, skill, artistry, these are all words that describe Juventus, they are a club of continued excellence.
Old Lady” After seven straight Serie A successes, with a team still very much in its pomp, Juve were odds on from the get-go. And then they went and signed one of the world’s greatest ever footballers. Is it any wonder they won it by a mile?
A PLAYER THAT THE WORLD LOVE TO WATCH
When the rumours first began circulating about Cristiano Ronaldo, and later when the signing was announced, almost every fan of Italian football sat up and took notice. Social media was awash with, ‘Serie A is back’, ‘The league can attract the biggest and best names again’, ‘Watch out Europe’ and so on and so forth, but what has Cristiano Ronaldo’s impact on the league actually been? In a nutshell, it made the title race absurdly dull.
However, when you analyse how it affected the league on the football front, he did just elevate a domestic juggernaut. A club who have been hoovering up trophies for the last seven years. It would be fair to say his signing hasn’t benefitted the league at all, in fact, it’s done the opposite. He has improved an already fantastic side. The gap between them and the chasing pack has widened making the league decidedly dull when it comes to the title race.
If he’d have gone to a Napoli, a Milan, an Inter, yes, he would’ve undoubtedly improved the league because he would’ve made it more competitive.
By joining Juventus, he’s made it less competitive. From an outsider looking in, when you look at the bare facts, Juventus winning eight straight Scudettos is comparative to Celtic’s dominance in Scotland – dull, or PSG’s dominance in France – dull, sides that romp to the title almost every year. Dull. I know a lot of people are put off, rightly or wrongly, from watching Italian football due to the lack of a title race and the dominance of Juventus.