Nigeria betting firm BetKing have found its way into the East African sports betting market with a deal to be the official sponsor of the Kenyan premier league.
The Kenyan Football Federation have signed a 5 year deal with the betting company worth Ksh1.2 Billion ( around ZMK 200 Million) to sponsor the Kenyan Premier League.
The deal was announced by FKF President Nick Mwendwa on his Twitter page and he says that the deal will see KPL clubs receiving Ksh8 Million ( around ZMK1 Million) a season.
Hapo sasa !! pic.twitter.com/OdkrnWyhYk
— Nick Mwendwa (@Nmwendwa) July 16, 2020
According to Mwendwa, BetKing will sponsor the league to the tune of Sh1.2billion for the next five years with each top club set to get a grant of Sh8million per year according to Mwendwa.
The management of the Kenyan Premier League (KPL) reverts to Football Kenya Federation (FKF) in September and the federation has already moved swiftly and started plans for next season.
According to a reliable source, FKF has also secured a sponsor for the third-tier league, the FKF Division One League.