By Punchellero Chama – Zambia
City of Lusaka Football Club and Southern Cross Motors have signed three year deal worth K2 Million ( $100,000).
The deal is in line with the clubs ambition of making itself self sustainable and turning itself into a leading football brand in Zambia.
Southern Cross Motors have now become the fifth company to partner with City over the last two years.
Telecommunications Giants MTN were the first ones to partner with City when they won naming rights to the clubs Woodlands Stadium in February 2020 in a deal worth K1.5 Million ( $75,000) which was followed by Capital Fisheries and Hybrid Poultry becoming the teams food partners.
Sports betting company Bolabet would join later on and its now followed by Southern Cross Motors.
Southern Cross Motors different brand vehicle advertisements such as Mercedes Benz will be displayed at the clubs stadium as part of the deal.