CAF and Umbro enter into long-term partnership to magnify African football

The African Football Confederation (CAF) has entered into an exclusive multi-year partnership agreement with Umbro South Africa.

This global partnership will see the emblematic sports brand become the exclusive technical sponsor of the tournaments and events organized by CAF. The partnership will begin this month of January 2022 with the equipment by Umbro of all the referees, volunteers and staff of the Africa Cup of Nations TotalEnergies Cameroon 2021; in addition to providing the official tournament ball.

“Toghu”, the ball of the next CAN presents brightly colored panels inspired by the finely embroidered patterns of the traditional outfits of the host country, Cameroon. Fans will be able to purchase the official replica of the ball as part of a limited edition collection created for the tournament, which will be available online through Umbro South Africa, CAFOnline and Geronimo Africa.

“It is a proud moment for Umbro in Africa which demonstrates our commitment to the development of football on the continent at all levels, from grassroots to professional level. Our team’s intentions are clear; we are here to support African football for the long term, “said Byron Mulholland, Director of Umbro South Africa, adding:” Over the past 15 years we have helped shape African football and we are delighted. to continue this work in association with the body in charge of the continent, CAF. We are honored that the Double Diamond is once again featured on Africa’s biggest football stage and look forward to reproducing it at all CAF events, including the upcoming Pan-African School Football Championship. “

CAF Secretary General Veron Mosengo-Omba said: “In many ways Umbro has been a part of African football history and we are delighted to finally formalize this relationship and ensure that it go to another level. This CAF, skilfully managed by President Patrice Motsepe, establishes solid relations with the commercial world and the partnership with Umbro demonstrates this once again. With ‘Toghu’ the official ball, we hope to create many lasting memories after the final whistle of the TotalEnergies Africa Cup of Nations ”,

In addition to the technical arrangements for equipment, the partnership will be guided by a strong emphasis on increasing the visibility and commercial aspects of African football. To this end, CAF and Umbro, among other planned initiatives, will present a football news aggregation application, powered by Geronimo, for teams and their fans across Africa.

“The credible and holistic support of African football underlines every element of this partnership,” added Kirby Stein, Umbro South Africa’s team liaison manager. “Our goal is to continue supporting federations and teams across the African continent and, together with CAF, we have planned exciting business initiatives for our partner teams to foster their digital and business strategies.”